© 2018 Joe Allen Master Tailors

The Apotheosis of Couture


For Joe Allen, the creation of a garment is based on the idea of excellence as a starting point. Using our trusted ‘Cas di Moda’ approach, we incorporate pure design, choosing just the right fabric, utilising a detailed measurement process & then the construction of your finely tuned garment can begin.


With our ‘Cas di Moda’ in house style, this conceptual design process & eye for brilliance when choosing the fabric is central to ensuring your garment is second to none in look, feel & construction.


However, for a classic dress, gown or skirt, the measurement specifications are favoured over the conceptual process.


No two women are the same so we acted the product to you.  After careful fabric and design matching; we present you the client selected options from a vast range of over 10,000 fabric swatches. It’s only after this can the process of paper pattern cutting begins.


Apotheosising Couture mandates we craft the piece in harmony with you the client, ensuring precision fitting and design to be finalised upon the first fitting.


Dependent on the timeframe for completion, calico may be omitted in favour of direct fabrication.


Our traditionally held view is doing this is often “risky” especially for a highly conceptual design. Chosen cloth is directly cut in most other circumstances, leaving extra cloth in the inlays should a client’s weight ever change.


After cloth shaping, forming the piece’s final foundations, assembly of suggested auxiliary features (wool canvases, linen, linings) according to the piece at hand; forming the finished Joe Allen piece.


By the first fitting the chosen cloth, a full inspection is carried out to remove any imperfections and assure the future alterability of the piece.





Meaning: Model of excellence or perfection of a kind; one having no equal


‘Cas di Moda’

Meaning: In House Style (which is our unique & time honoured method of creation where only essential components of a process are considered & only the finest of materials are utilised in the final Joe Allen product).